2026 CODAC Benefit Summaries and Carrier Flyers

TruHearing Member Awareness Campaign

Campaign Overview The TruHearing Member Awareness Campaign is available at no cost to you and helps educate VSP® Vision Care members about the significant savings on hearing aids available to them. The Member Awareness Campaigns are most beneficial to clients: • who offer a funded hearing aid allowance or reimbursement; • whose population is mostly 55+; and • who have occupational noise exposure in their workplace • Private consultation with TruHearing via phone or video call • Custom, co-branded materials, such as: • Member fliers • Direct mail campaigns • Promotional emails • Newsletter articles • Campaign effectiveness and utilization reports • Direct mail campaign requirements​ • 15,000+ VSP members or 1,000+ retiree-only TruHearing will work with you to create a campaign customized for you, including:

Already have a hearing reimbursement program? Your company could save big in claim costs and minimize, if not eliminate, employees’ out-of-pocket costs.

VSP members (Exceptions may be made for populations that include retirees and for groups that have a hearing aid allowance) Campaigns and marketing activities cannot be conducted during open enrollment

•

The Value of TruHearing Hearing loss affects more than 48 million Americans. 1 Cost is the top barrier to treatment, and having coverage is the top motivator for treating hearing loss. 2 The average cost for a pair of hearing aids is nearly $4,700 which can make treatment impossible for many people. 3 That’s why VSP partnered with TruHearing to provide our members and their families up to 60% savings on hearing aids.