Microsoft Word - CODAC Business Continuity Plan 2024.docx
Designate Back-up to Spokesperson The role of the back-up spokesperson is to fill the position if the primary spokesperson is unavailable.
Unless otherwise determined, the backup spokesperson is: Amy Munoz: Office: (520) 202-1759 x 1062, Mobile: (520) 576-0880 Designated Experts/Advisors to Spokesperson(s) Business Operations Advisor: Dennis Regnier Financial Advisor: Eric Westerlund Clinical Operations Advisor: Eddie Ornelas/Daniel Barden/Amy Munoz Medical Advisor: Dr. Steve Bupp/Dr. Sabreen Boone/Dr. Mark Grant Technical/IT Advisor: Rafael Arechaga Compliance/Risk Management Advisor: Amy Munoz/Estella Searcy
Public Relations Advisor: Kristine Welter Hall Housing and Placement Advisor: Amy Munoz EEOC/HR: Estella Searcy Other leadership from the area where crisis occurred may be asked to participate as needed. Criteria for Spokesperson(s)/People speaking to Media Skilled in handling media. Skilled in directing responses to another topic. Skilled in identifying key points. Able to speak without using jargon, which can be confusing or misinterpreted. Respectful of the role of the reporter. Knowledgeable about the organization and the crisis at hand. Able to establish credibility with the media. Able to project confidence to the audience. Suitable regarding diction, appearance, and charisma. Sincere, straightforward, and believable. Accessible to the media and to internal communications personnel. Able to remain calm under stressful situations. Coordinate with Spokespersons from other involved Agencies Spokespersons from other agencies/companies involved in the crisis will send media spokespersons to the event as well. It is important for CODAC to coordinate with these spokespersons. CODAC’s Chief Operating Officer will manage these relationships. Examples of other agencies that may send spokespersons include the Fire Department, Police Department, TMC Health and Neighborhood Associations. A list of known spokespersons will be available where possible.
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