Microsoft Word - CODAC Business Continuity Plan 2024.docx

legal dispute, death, theft, accident, fire, flood, or manmade disaster that could be attributed to CODAC. It can also be a situation where, in the eyes of the media or the public, CODAC did not react to one of the above situations in the appropriate manner. This definition is not all encompassing but serves as an idea of situations for which the Crisis Communications Plan might be required. If a situation arises that may be a crisis, follow the protocols above regarding alerting leadership including the Executive Leadership team. The CODAC President/CEO and the CODAC chief operating officer will take the lead on determining appropriate communications to the public including the media and government officials such as the Offices of Emergency Management and Homeland Security. The Executive Leadership team will determine appropriate next steps regarding communication as outlined below: Supplement Public Relations Department Coordinate individuals to support/supplement the Communications team by identifying and mobilizing competent individuals to communicate to various publics as well as answer media calls/escort media. Thoughtful and prompt communication is essential. When appropriate and possible, impacted audiences will be notified as described above. Additionally, CODAC’s Web sites, patient portal, email marketing, and social media platforms may be utilized to aid in communications. Media will request a statement/information when they call. Prepare a statement and distribute it to all individuals answering the telephone. Statement example: “Facts are still being gathered, but there will be a press conference before 4:00 p.m. today. Can I have your name and number and we will call you back to let you know when the press conference will be held.” Keep a log of all phone calls received including date, name of caller, questions asked, telephone number, person responsible for response, and additional follow up needs. Designate Spokesperson Decide who the spokesperson is for this specific situation. The spokesperson will typically be the president/CEO, though this can vary depending on the situation or if the president/CEO is unavailable. Role of spokesperson: represent the agency, make official statements, and answer media questions throughout the crisis.

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